How to Use Google My Business Insights to Boost Your Marketing Strategy

Being a strong presence in search engines is no ordinary feat. You need to be proficient in online marketing strategies and leverage the best tools to achieve this. Google My Business (GMB) is a deal breaker in boosting your virtual presence. An optimized GMB profile will put your business name high up in Google Search and Google Maps. With Google Business Insights you can strengthen your marketing efforts by accessing data around customer interactions with your brand.

In this article, we will be covering everything you need to learn about Business Insights and utilizing it to your marketing advantage.

Google My Business Insights- An Overview

Google My Business Insights offers seamless data about how users look up your business, where exactly they find you, followed by the actions they take. It is a powerful feature that helps you optimize Google Business Management, allowing you to take the right steps to enhance your go-to marketing strategies. You have to build your Google Business profile followed by Google My Business Verification and profile optimization to check business insights. Google My Business Insights can be quickly accessed from the dashboard, shedding light on different aspects of customer engagement.

• How do consumers look up your business – This section is dedicated to analyzing how exactly the users find your business. To understand this, it is important to know that there are two types of queries:

i) Direct searches – This is where users enter your business name or address directly.

ii) Discovery searches – Here, users browse for a particular product or service, and your business comes up in search results.

This data is vital for effective Google Business Management. It facilitates companies to work on their brand visibility and examine the effectiveness of their local SEO strategy.

• Where the consumer views your profile on Google – Gather data about where exactly the user views your business, as in Google search or Google Maps. If the data shows an inclination towards Google Maps, it indicates that customers are either looking for directions or services near them. You can leverage this by investing in Google Maps Management and adding geo-tagged images, accurate business info, and local keywords to boost visibility.
• What action does the consumer take – Collect data on the next course of action chosen by the customer after viewing your business profile. It includes:

i) Website visit – Find out the exact number of visitors to your website from Google My Business profile.

ii) Direction requests – Realize how many users looked up directions to your business.

iii)Direct contact – See how many people contacted your organization directly from your GMB profile.

iv) Image Viewing – Track the success of your visual content by checking how often your photos have been viewed.

If the data suggests lower website visits, you can resort to optimizing your website or integrating a call to action page. If the users frequently ask for directions, consider adding Google Business Virtual Tour to give them a peek at your business environment before they make an actual visit.

Sharpen Your Marketing Strategy with Google My Business Insights

1) Leverage search data to enhance your local SEO

While engaging in Google Business Management, if you discover most of your traffic is from ‘discovery searches’, you need to strengthen your local SEO game. Make sure to include relevant keywords connected to your demographic, like, ‘the best service provider in ‘city’, etc. Also, all the data associated with your business, such as your business description, and category should be enriched with the relevant keywords. Focusing on local SEO will enhance your Google Maps Management strategy and boost your search visibility.

2) Leverage data to optimize your business content

You can use your GMB profile to upload business updates, announcements, and related offers. Once they are done, analyze the performance of the content based on the analytics like views and user interactions, and determine what actually works with your audience. For instance, if you are garnering better clicks on posts related to promotions, you need to shift focus to creating more specials. On the other hand, if content regarding your products or services is recording engagement, then take the initiative to curate content focused on educating customers.

3) Put effort into your visual content

Utilize the insights about your photo views to drive your visual marketing. If the data suggests a higher count for visual views, then it shows that your customers are interested in what your business looks like. Use this to produce higher-quality visuals of your location and products. To further scale your conversation rates, consider adding a Google Business Virtual Tour to your profile.

4) Keep tabs on customer reviews

You can check Google Business Insights to collect data on average star ratings and the viewer count on your business reviews. Positive mentions from users are a driving factor in Google My Business Verification and also aid in strengthening the SEO. Make an honest attempt to address all kinds of reviews – both positive and negative. Also, ask satisfied customers to add in their ratings to boost your overall brand image.

5) Optimize Your CTA

Based on the data you collected from customer engagement, you can easily tailor your call-to-action. If the users are more interested in calling your business, keep your contact info accurate and prominent in all the right places. If you see a surge in website traffic after uploading promotional content, then remember to incorporate CTA in your future posts. Finally, if the users are increasingly searching for directions to your store, then come up with in-store promotions to scale visits.

Final Thoughts

Google Business Insights can be a catalyst for scaling your marketing efforts. You have now access to a clear picture of how users perceive your business, which in turn, will help you invest in data-driven steps to boost your business visibility and engagement. Although analyzing and leveraging these insights can be challenging, with a professional by your side, it can be a seamless process. At Chrysalis Digital, we help you maximize your virtual presence with carefully curated strategies like leveraging Business Insights and facilitating the best measures for Google Business Profile Management, SEO, deploying virtual tours, and more. Reach out to us today and let us help your business grow exponentially.