How can Virtual Tours Benefit Your Business?

As one of the perks of digital transformation, virtual tours have opened up possibilities for ventures to expand their scope of online presence, customer engagement, and brand awareness. By putting together an immersive experience, brands get to highlight their services in the best possible way. Customers get to be part of this experience as if they were physically present at the location. If you are curious about what other benefits come with virtual tours, read ahead and explore the content.

1) Introduces better customer engagement

If you are counting virtual tour benefits, higher and improved customer engagement is an important element that should not be missed. There was a time when the only insight into a business was through static images or videos. Now, with a virtual tour for business, users can easily navigate through the space, zooming in on places of interest, as if they were physically present at the place. This level of heightened engagement drives the users to stay longer on your website and potentially influences them to check out your services or products.

2) Helps to seal trust and credibility

A virtual tour for business helps you to establish business credibility by offering an unfiltered view of your space. When it comes to industries such as hospitality, retail, or healthcare, where physical space and ambiance take center stage, transparency is a driving factor that influences consumer decisions. Think about this, a hotel can offer an opportunity for guests to check out different room types or amenities before booking, likewise, a restaurant can attract a crowd by highlighting their unique dining ambiance. By providing a clear, comprehensive picture, these tours can let the customers know beforehand what to expect, thereby lowering any chance of dissatisfaction.

3) Better SEO, and higher web traffic!

Virtual tour benefits also cover higher SEO performance and an increased volume of user visits to your website. If your website drives user engagement, consider it to be valued by the search engines. Virtual tours are an incredible tool to kick-start customer engagement. If you can retain the users on your website for longer periods, it is a signal to the search engine of your credibility. This, in turn, will have a positive impact on your search rankings.  Also, businesses that leverage virtual tours have a higher visibility in Google search results, Google Maps, and Google My Business listings. All of that together scales your web traffic, letting you have an edge over your competitors.

4) Experience global reach by breaking the barriers of accessibility

Global reach is another advantage that needs to be checked off under virtual tour benefits. A virtual tour for business potentially breaks down all aspects of geographic constraints. With this innovation, users from any corner of the world can visit your place virtually. You can showcase your services to a global audience without tearing up your budget. This particular benefit of virtual tours comes in handy to deal with clients who are hesitant about visiting in person or who face mobility issues.

5) Higher chances of conversions

If you have taken the initiative to curate a stunning virtual tour of your business, then get ready to see great numbers on your conversions! According to experts, incorporating virtual tours and graphics into business listings is going to pique customer interest. The immersive experience that comes with a virtual tour of a business helps to strike off uncertainty and help consumers land into informed choices. This will scale the likelihood they’ll move forward with an offer, booking, or consultation.

6) Leverage virtual tours for social media and content marketing

A virtual tour for a business can be a great conversation starter, thus, making it the perfect item to share on your social channels. Engaging posts like online tours ignite improved shares, comments, and engagement on social media rather than boring, static posts. This is your perfect opportunity to enhance your brand awareness and visibility.  Share your business virtual tours on social platforms like Facebook and Instagram, where users can check out the tour directly or direct them to your website. Also, these online tours are great additions to your blog posts, newsletters, and other marketing channels, scaling your content marketing strategy.

How to Make a Google Virtual Tour for Your Venture?

Having a positive influence on your brand image and online presence, a virtual tour should be made by adhering to a set of strategies. Follow these guidelines to create a flawless online tour of your business.

• Connect with professionals: To deploy your visions, connect with a Google Street View Trusted Photographer or Agency. These experts employ 360-degree cameras and adhere to Google’s technical requirements, developing a polished, approved tour. At Chrysalis Digital, we have a team of experts who can assist you with capturing the perfect virtual treat to entice your audience.

• Decide the flow: Have a clear understanding of the aspects you want to showcase. Highlight special attributes and unique qualities, such as product displays, seating areas, or special features that make your business stand out in the market. Keep everything as clean and organized as possible, and get the shoot done during a quiet time to minimize disruptions.

• Get the visuals: The photographer will capture 360-degree images and use Google’s Street View software to piece them together to create the best visual experience. You need to carefully review the photos and see if they mirror your business’s essence perfectly.

• Deploy and promote: Up your virtual tour on your Google Business profile. Now, your tour can be accessed through Google Search and Maps. Share it with your target audience by embedding it on your website, and publishing it on social media, and other marketing platforms.

Virtual tours have introduced a whole new definition of customer interaction. They scale visibility, and engagement and help businesses achieve global reach. If you have made the decision to elevate your digital presence with a virtual tour for business, we can help you. At Chrysalis Digital, we strive to deliver high-quality, stunning online tours, tailored to your requirements. As a full-service digital marketing agency, we offer services like search engine optimization, Google Business Profile optimization, location listings management, and more. Let us have a quick chat with you and together, start expanding your virtual presence.