How is Google Street View a Driving Factor in Your Business?

1)Get ready to see your local SEO taking off

If you have decided to embed a Google Street View in your business profile, there is a higher chance that you are going to witness better rankings for your local SEO. This is because Google ultimately values enhanced user experience. Also, when users browse for services similar to yours, it is likely they would land at your business if you have an updated Google My Business profile, with proper images and a virtual tour. Google Street View also gives you an edge in Google Maps Kuwait, enhancing your visual identity. This has a direct influence on your local search visibility and drives traffic to your virtual and physical stores alike.

2)Build credibility by giving a peek of what you offer

Customers expect proper value in return for what they pay. In a time where business rip-offs and unfair practices are going high, you need to invest in offering a great Street View experience to forge trust and credibility. You can partner with a Google Street View agency to get the best results. By offering a seamless, 360-degree view of your organization’s interiors, the storefront, and other aspects, you can show customers what they can expect if they walk into your store. This is especially important for retail stores, restaurants, and hospitality chains to facilitate customer trust.

3)Skyrocket your foot traffic and conversion rates

With a strong Google Maps management system, you can refine your Street View strategy. Once this is done, get ready to witness a surge in your foot traffic and online conversions. The truth is that people feel compelled to visit places they feel attached to, and Google Street View has a significant role in creating a sense of familiarity within the users. Through a seamless virtual experience of your organization’s layout and its ambiance, customers feel compelled to become part of your offerings.

4)Introducing a whole new level of customer convenience

Google Street View services offer a complete picture of your business. It allows customers to conveniently access whatever information they need about your brand with zero hassle. While looking for a particular service or department, or your business hours, customers can pinpoint them easily. These services are an efficient way for individuals to locate a business in an unfamiliar place or a really busy area. Also, the Street View services open up possibilities for the disabled to explore the business thoroughly and decide whether to move forward with your services.

5)Build a strong marketing strategy across multiple platforms

You can make the best of your Google Street View by effectively linking to multiple digital marketing platforms. This will give you plenty of content to share across social channels, paid advertising platforms, and email marketing. Imagine, instead of sharing images you can share snippets of your street view and kick-start an interactive session. This feature can come in real handy for email marketing. For instance, if you are sharing an email highlighting a brand new location, add a link to your Street View and let the audience explore it virtually first.

How Can You Maximize the Benefits of Google Street View Services for Your Business?

With a few tweaks, you can effectively leverage Street View services to scale your business forward. 

• Google Business Profile Optimization – Maintain a complete profile by keeping your contact information, business working hours, and photos updated.
• Opt for professional photography – It is best to team up with a certified professional to capture 360-degree stunning photos.
• Consistent updation – If your business is going through a renovation or has recently installed seasonal decor, make sure to update them in real time.
• Highlight fundamental areas – Pique curiosity by showcasing vital areas, like seating options for restaurants or special sections for retail stores.
• Encourage user reviews – You can establish credibility and facilitate traction by asking customers to share positive reviews with photos.
• Integrate to your website – Redefine customer experience by adding Google Street View on your home page or location pages
• Monitor analytics – Keep tabs on Google My Business Insights and monitor the influence of Street View on user engagement and fix bottlenecks, if required.

If you are looking for an authorized Google Street View Agency to assist you elevate your business’ visual presence, Chrysalis Digital is here for you. We will help you curate the best virtual treat for your target demographic and scale engagement. The team can also assist your brand with Google Business Profile optimization, virtual tours, e-commerce development, and more. Let us have a quick chat and talk about the best strategies for your venture.